The Hyundai India Couture Week, organized by the Fashion Design Council of India (FDCI) in collaboration with Reliance Brands, will come to a grand conclusion on August 2nd at JW Marriott in New Delhi.
Rahul Mishra has been selected as the Closing Show designer for Hyundai India Couture Week, marking the first-time association between Hyundai and the prestigious event. The collaboration aims to showcase a collection that celebrates the synergy between the fashion industry and the automobile giant, while also emphasizing their commitment to uplifting artisans and promoting Indian cultural heritage through the “We The People” initiatives. This initiative seeks to highlight the talented artisans who contribute to the world of couture, recognizing them not just as creators but as the bridge where artistic expression meets traditional craftsmanship.
Mr. Tarun Garg, COO of Hyundai Motor India Ltd., expressed their commitment to support India Couture Week as part of their global vision of “Progress for humanity.” The closing show’s central theme, “We The People,” aims to showcase the creativity and vibrancy of Indian craftsmanship, bringing artisans to the forefront of the narrative.
Chairman of the Fashion Design Council of India, Mr. Sunil Sethi, lauded Rahul Mishra’s success both domestically and internationally and praised his collection as a tribute to Indian artisans, making him the perfect choice for this collaboration with Hyundai.
Rahul Mishra, the Creative Director & Founder, expressed excitement about the partnership, which aligns with their shared values of environmental consciousness, innovation, and craftsmanship. The collection, “We, The People,” builds upon the designer’s Couture Fall 2023 collection showcased at Haute Couture Week in Paris. It weaves together reality and imagination, symbolizing the imagination and dedication of the embroiderers and artisans who invest thousands of hours in crafting each couture garment.
The collection seeks to honor and empower these artisans by supporting the reverse migration of embroidery artisans from city factory setups to their local communities in Indian villages, creating sustainable opportunities for them. By merging cutting-edge technology with traditional values, Rahul Mishra and Hyundai envision a future that reflects simpler, sustainable living.
Overall, the collaboration between Rahul Mishra and Hyundai for the Hyundai India Couture Week 2023 exemplifies the fusion of two vibrant industries while showcasing India’s rich cultural heritage and commitment to artisanal craftsmanship. The collection “We, The People” represents a seamless blend of modernity and tradition, rooted in the essence of Indian art, fashion, and technology.
Fashion Design Council of India (FDCI) is a not-for-profit organization dedicated to promoting and nurturing over 400 members representing the best of Indian fashion. Their calendar of events includes bi-annual LFW (prêt) and the exclusive India Couture Week held every July.
Hyundai Motor India Ltd., a wholly owned subsidiary of Hyundai Motor Company (HMC), is India’s leading smart mobility solutions provider and the top car exporter. With a strong network of sales and service points across India, Hyundai offers a diverse model lineup and aims to create sustainable mobility solutions for future generations.
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